Marketing is hard, so how can we come up with a marketing plan that will work for us, our brand, and our books? Siera London shares her system.

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What Kind of Marketing Plan Will Work for Us? — Guest: Siera London

Should writers read current books in their genre? Some say this is common sense, but others think it’s controversial. Why should we read recent books?

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Do You Read Recently Published Books?

Even if we’ve read cover-design advice before, there’s always more to learn. Here are a few insights from Renee Wittman we might not have thought of before.

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Cover Design: 4 Tips to Keep in Mind — Guest: Renee Wittman

Last summer, Amazon announced that CreateSpace was closing and merging with KDP. Now that CS is dead and the migration is over, let’s make sure our books are set up properly at KDP.

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CreateSpace to KDP: The Aftermath

Have you struggled with writing a synopsis, query, or Amazon book description? Romy Sommer shares her 10 step process for finding the core of our story and writing synopses.

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Is There an Easier Way to Write a Synopsis? — Guest: Romy Sommer

Part of being an author is finding and marketing our book to readers who will love our story. If we think like a business person, we can see how the launching of a new book has many similarities to how businesses launch a new product.

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Setting Up a Book Launch for Success — Guest: Christina Delay

Many authors dream of working with books beyond just writing them and become editors, agents, librarians, or booksellers. In fact, Angela Quarles, my writing bestie, is opening a bookstore! And she’s looking for suggestions to make her genre- and writer-friendly shop among the best.

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What Do You Want in a Bookstore?

Yesterday I played with Lumen5, a super-easy video creator. It makes it easy to create videos from blog posts or other writing in just a few minutes. Should we use it? Let’s take a look at how we might use it for promotion.

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Promo Tool: Making Videos with Lumen5