What Kind of Marketing Plan Will Work for Us? — Guest: Siera London

Marketing is hard, so how can we come up with a marketing plan that will work for us, our brand, and our books? Siera London shares her system.

 Read More
What Kind of Marketing Plan Will Work for Us? — Guest: Siera London

Setting Up a Book Launch for Success — Guest: Christina Delay

Part of being an author is finding and marketing our book to readers who will love our story. If we think like a business person, we can see how the launching of a new book has many similarities to how businesses launch a new product.

 Read More
Setting Up a Book Launch for Success — Guest: Christina Delay

Marketing Can Be Fun…Yes, Really! — Guest: Christina Delay

We need to promote our books, as they don’t sell themselves, but most writers avoid thinking about marketing stuff. Yet with the right goals, marketing and promotion can be fun, and Christina Delay is here to show us how.

 Read More
Marketing Can Be Fun…Yes, Really! — Guest: Christina Delay

Drowning in GDPR and Privacy Policy Notices? Should We Send Email Too?

We can all thank the European Union’s (EU) new GDPR rules for the deluge of “verify your email subscription” or notifications of an updated privacy policy recently. The flood can make us wonder if we need to send out emails about our privacy policy or subscription confirmation as well.

 Read More
Drowning in GDPR and Privacy Policy Notices? Should We Send Email Too?

The New EU Law: What All Authors Need to Know — Guest: Kharma Kelley

Authors have been talking about the new EU privacy law known as GDPR and what it means for writers. We might assume it doesn’t apply to us, but it’ll affect most of us in surprising ways. Kharma Kelley is here with all the answers for how we need to get ready.

 Read More
The New EU Law: What All Authors Need to Know — Guest: Kharma Kelley

Story Development through Travel and Inspiration — Guest: Kelly Maher

Writers find inspiration everywhere. That’s one reason why travel can be very inspiring to us. Yet inspiration doesn’t always work out like we planned, and we might need to watch out for inspiration leading us astray.

 Read More
Story Development through Travel and Inspiration — Guest: Kelly Maher

Book Promotion: Getting Out the Word

Many groups and forums for self-published authors compare notes on what works (or doesn’t work) for promoting our work. I’m not a promotion expert—at all. But I’m sharing my experience on what I’ve tried so we all have another data point to consider.

 Read More
Book Promotion: Getting Out the Word

Self Publishing? Match Your Plans to Your Goals — Part Three

My series about Indie Publishing Paths at Fiction University has highlighted some of the choices we have to make as self-published authors, including what our newsletter strategy should be. Can our goals help us decide?

 Read More
Self Publishing? Match Your Plans to Your Goals — Part Three

Author Struggles: Gaining Reviews

There’s no end to the struggles we face as a writer, including gathering reviews for our books. With Amazon’s algorithms, the quality, quantity, and recency of reviews can affect whether potential readers ever see our work, so it’s important to encourage reviews of our story.

Read More
Author Struggles: Gaining Reviews

Self Publishing? What’s Your Newsletter Plan? — Part Five

Newsletters are an important tool for holding onto our readers from book to book, but we usually have to pay a newsletter service if we have a lot of subscribers. So how can we make sure we’re not wasting money on uninterested subscribers?

 Read More
Self Publishing? What’s Your Newsletter Plan? — Part Five