Unless we’re only ever going to write just one book, we need to improve our ability to develop an idea into a story. That means we need to learn how to brainstorm in a productive way.
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Newsletters are an important tool for holding onto our readers from book to book, but they’re most powerful if our subscribers read and take action on our emails: clicking buy links, leaving reviews, etc. Let’s take a look at some strategies that might train our subscribers to click links in our messages.