Part of being an author is finding and marketing our book to readers who will love our story. If we think like a business person, we can see how the launching of a new book has many similarities to how businesses launch a new product.

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Setting Up a Book Launch for Success — Guest: Christina Delay

We need to promote our books, as they don’t sell themselves, but most writers avoid thinking about marketing stuff. Yet with the right goals, marketing and promotion can be fun, and Christina Delay is here to show us how.

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Marketing Can Be Fun…Yes, Really! — Guest: Christina Delay

Even when people are interested in our work, they might not follow through with purchasing our stories. Christina Delay explains how Google AdWords can get previously interested readers to commit and check out our books.

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Using Google AdWords to Make Interested Readers Commit — Guest: Christina Delay

For every author who’s been successful with Facebook Ads, dozens more have seen their investment disappear. Christina Delay’s sharing her advice on learning about our readers and reaching out to them with Facebook.

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Using Facebook to Reach Readers and Sell Books — Guest: Christina Delay

As writers, we’re not in control of many aspects of our career, and the resulting worries can make it hard to concentrate or feel creative. But maybe we can reach a point of not letting our anxiety get in our way.

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Don’t Let Worries Hold You Back from Writing — Guest: Christina Delay

Many newbie writers try to perfectly replicate their ideas in their readers’ brains, even though overwriting slows down our pacing, repeats ideas, and prevents subtext. Luckily, Christina Delay is here with five steps to break the overwriting habit.

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5 Steps to Avoid Overwriting — Guest: Christina Delay

We’ve talked before about adding depth to our settings, but there’s another way to bring our settings to life and immersing readers in our story: layering unique details and sensory information. Today, Christina Delay to shows us how.

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Make Settings Come to Life with Sensory Details — Guest: Christina Delay

The vast majority of people feel overly busy, which can make us lose sight of our big-picture goals and purpose in life. But Christina Delay is here to help us identify what we really want and visualize how we might need to re-prioritize our time to match our goals.

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Too Many Demands? Find Balance — Guest: Christina Delay